Attracting and Selling Jewelry to Millennials: A Major Pain Point for Jewelry Retailers

Selling jewelry is a competitive business, made more challenging by a dynamic industry, advances in technology, and a changing buyer profile. One of the most challenging buyer profiles is the millennial shopper. And since millennial shoppers comprise a market segment that just can’t be ignored, today’s post takes a look at what is unique about millennial shoppers and what jewelry retailers need to know about their shopping habits and preferences in order to woo them…

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Happy Thanksgiving

 

From the Jewelrythis family to yours, wishing you a very happy Thanksgiving and many reasons to be grateful.

 

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6 Engagement Ring Trends for 2019

Shopping for an engagement ring is a very personal affair and, as most jewelry retailers can attest, couples that are shopping for an engagement ring approach their search from all angles, including wanting to know what’s trending. And jewelry styles, like any other type of apparel, move in and out of fashion. The coming year is no exception, with new and beautiful trends coming our way. So without further ado, we’ve compiled a look at…

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Jewelrythis announces Art Deco Design Contest Winner Raul Cuevas

Jewelrythis is pleased to announce the winner of our first 3D jewelry design competition, in the Art Deco category: Raul Cuevas; from Madrid, Spain, whose fun high-end designs and range of versatile 3d modeling skills are proudly featured on our site. Raul will receive a $200 cash prize in addition to having his Art Deco mask pendant manufactured to show off and a lifetime Premium account membership on Jewelrythis.com.

Raul Cuevas’s Art Deco…

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Sustainable Jewelry Report: Is Coral a Sustainable Gem?

The use of coral in jewelry goes back to the pre-climate change era, when coral harvesting permits weren’t necessary, when CITES and US Fish and Wildlife didn’t exist, when the global temperature was a few degrees cooler than it is now. Tibetans were some of the first people to make salmon-colored and red coral popular by imported it from the Mediterranean sea (it is now illegal to harvest coral from the Med), using beads with…

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Gemology: Trigons- They May Appear on your Diamond’s Certificate!

You may have noticed that the diamond is the world’s most popular gem, with quite an emotional stigma attached to it, brought about by the large crown jewels worn by royalty and the modern day jewelry industry dating back hundreds of years. Scientifically, the diamond is one of the earth’s most fascinating gems and triangles are an important part of a diamond’s billion-year formation, in the form of trigons.

 

Trigons in…

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Trends in Jewelry Shopping

Shifts in shopper demographics, a growth in the number of jewelry designers, and emerging 3D technologies are all having a significant impact on how today’s jewelry shoppers look for and buy jewelry. Knowing what these trends are can present great opportunities for jewelry retailers. With that in mind, we took a look at the jewelry shopping habits and trends that are shaping jewelry sales today.

Self-gifting. Traditionally, jewelry has been given as a gift to…

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Jewelry Destination: Oslo, Norway

Norway is a country of tradition dating back thousands of years. Famous for its Viking history and stories of bravery in exploration, Norway has much to offer in the way of art, food, sports, culture and even jewelry design. Norway’s jewelry design is a lot like its country; it is functional, minimalist and charming with attention to detail. Gold-plating is very popular in Norwegian jewelry design. This is in part due to the traditional brooches…

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Hidden Gems: Germany’s Most Popular Jewelry Destinations

 

There are nooks and crannies of the world where the jewelry industry has been a driving economic influence; in some instances it has been a source of economic wealth for the entire country. Some of these nooks are small cities where you will actually pinpoint specific jewelry techniques, gemstones, and important museum histories. I have been spending the last year accomplishing my jewelry projects and goals in Germany, and have seen some exciting, unexpected…

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Jewelrythis Proudly Sponsored the First Annual Miss Russian San Diego Contest

We are delighted to announce that Jewelrythis was a sponsor of the first, annual Miss Russian San Diego contest. The contest was held at the California Center for the Arts in Escondido on September 16, 2018. It’s mission statement is to inspire “young Russian women to realize that through the expression of their humanitarian and philanthropic hearts, powerful drive and intelligence, initiative to succeed, they can make an amazing and valuable contribution to our community,…

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