Leveraging Social Media to Boost Your Jewelry Sales - Start doing it this Mother’s Day with Our FREE Photo Renderings

Mother’s Day is one of the biggest retail days of the year, and according to numerous shopper surveys, jewelry is one of the most popular Mother’s Day gifts. In fact, last year’s spending on Mother’s Day jewelry alone reached a whopping $5 billion!

These facts have not been lost on e-commerce retailers and on jewelry e-commerce retailers, in particular. Social media, as we all know, is one of the best ways to advertise and raise awareness of a brand, but jewelry is particularly well suited to social media marketing because jewelry is both visual and beautiful – two qualities that stand out on social media.

So what then are the best sites for jewelry retailers to focus on to advertise their brand? Facebook, Instagram and Pinterest. Their emphasis on visuals and beautiful images can help jewelry retailers get more traffic and sales. With that in mind, we thought a few tips on how to leverage the power of these social media sites for Mother’s Day would be helpful:

Start sharing images – Our first tip is simply to start sharing those images! Remember, vision trumps all other senses. According to brainrules.com, we “are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

Make sure your images are fantastic! It’s hard to ignore a quote like the one above, so clearly our takeaway is that your content should include images. However, they shouldn’t just be any images. Your visuals should always be high-quality and attention grabbing, and they should always flatter your brand.

Customize Posts to the Social Media Site – Customizing doesn’t mean you can’t repurpose your content and reuse your images. It just means that you should be aware of your audiences and why they use a particular media. Pinterest users, for example, use the site to keep track of items they hope to buy. They do this by pinning a product they like, which is then quickly shared by their followers who might also pin the item and share it with their followers etc. Instagram, on the other hand, is less about the sharing experience and more about the personal experience – where the user follows and engages with a brand. And Facebook is most effective when you boost posts (boosted posts are posts that are served beyond your own audience) because they do not serve posts from business pages to people’s timelines unless the posts are boosted.

Post consistently – Show up and create quality content regularly. Don’t make it a sometime thing, make it a regular thing. If you need help to stay consistent, use a content calendar and mark out ahead of time, what and when to post. If you want to succeed on social media, you must be consistent.

Share Trends and Ideas – As members of the fashion industry, jewelry retailers automatically follow fashion trends. Social media makes it easy to share the latest jewelry trends and start a conversation about them. This is a great way to draw attention to your brand and promote your jewelry. You can also use social media to share ideas. Holidays such as Mother’s Day are the perfect time to publish ideas for gift buying. Your customers will be grateful for your suggestions.

Engage! Engage! Engage! Getting a lot of followers is important, but engagement is more important. Ask your followers what they think about your post, or simply to ‘like’ a post if they agree with it or even to ‘tag a friend’. And don’t forget to reply to their comments or questions promptly. You want to keep the conversation and brand engagement going by being trustworthy, friendly and approachable. After all, social media is all about driving traffic to your business, so engagement is critical!

Don’t Forget that Link! – Make it easy on your customers to jump from the social media site to your website. Always include a link back to your site with your posts.

To help you to jump right in, we’re got some free photorealistic jewelry images to give you. Here are some samples from each collection. To see more renders, just click on the links below to download the collections. Then, pick a few jewelry renders that you believe your customers and viewers will love and share them along with a personal message to remind them that you are there for them all year long, including Mother’s day.