Getting Your Jewelry Business Started 101 – Make it Happen

You’ve got the talent, you’ve got the ideas, you’ve got the motivation, but you still don’t know how to start your jewelry business, right? We know; we’ve been there and we want to ‘pay it forward’ by helping you get started too. That’s what the essential tips below are all about. Use them as a guide to getting your jewelry business off the ground and up and running. Good luck! And remember, we’re here to help.

Foundation

1. Come up with a good business name. It should be memorable and catchy as well as simple to spell, so that it can be easily found with an online search. Make sure that its available as domain name too. If not, go back to the drawing board and come up with a different name
2. Decide whether you will you be a bricks and mortar store, an online store or both. This decision will help guide your overall business plan, your marketing approach and your understanding of your target audience.
3. If you decide to start with an online store, figure out your sales channel. Will it be Etsy? Amazon? Your own website? An affiliate website?
4. Building your own website? Find a reliable website designer and creator to create your company website. This is a must. Jewelry is very visual product, so you need a good website that can display your jewelry pieces. Make sure to use only the finest quality renders and images too, so that you do justice to the pieces you showcase on your website. There are many services you can use to help you with developing your site such as Square , Wix, WordPress, and if you’re looking for a programmer, Upwork.

Design and manufacturing

1. If you are not a goldsmith or are just getting started, find a good mentor, or use a reliable guide that will make sure that your designs are not only beautiful but can also be manufactured easily and are comfortable to wear. We have seen many beautiful earrings designs that were too heavy to be worn or rings that couldn’t be produced because they used non generic gems.
2. Will you produce your own designs or have them produced for you? You might decide to start off by outsourcing production and then, as your business grows, produce your pieces in-house. Remember: Jewelrythis can help you design and produce your pieces and even mentor you along the way. You can ask us any question and even have online sessions with us. Just ask…

Time to market and sale

1. Figure out what your marketing materials will be. Are you a bricks and mortar business? Then you might want brochures, business cards, catalogues etc., If you plan on emphasizing your online presence, create a website blog and post useful content on your site, actively post on your social media pages and make use of digital newsletters. For more on this topic, see our post, “7 Tips on Social Media Marketing for Jewelry Retailers”.
2. Stay on top of developments in jewelry technology. CAD and CAM have had a tremendous impact on the jewelry industry. It’s opened up a world of possibilities not available to jewelry design before, and it’s an excellent example of how important it is to stay abreast of new technologies that can improve and grow your business.
3. Keep developing your skills and always make what you love. This may seem obvious, but it’s easy to lose sight of. More than anything else, jewelry design is an art, so it’s important to hone and nurture your creative talents and design what you love. This is the best way to improve and maintain an edge in a competitive industry.