7 Tips on Social Marketing for Jewelry Retailers

There isn’t much argument today about the value of social marketing to retail business. It’s pretty clear that it’s a key component of successful marketing. In fact, social media is critical to helping a business grow its brand and reach new customers. If you’re a retailer or business owner and don’t know how to do this, you’re losing out on a real marketing opportunity. This is particularly true for jewelry retailers because the industry is so visual. For some help on this topic, we’ve compiled a list of tips for getting started with social media marketing.

1. Start with the Top Three

The top three social media platforms for business marketing, according to marketing experts, are Facebook and Instagram , so we suggest you start there. While all of these platforms have their own distinct features that differentiate them from each other, they also share many of the same marketing features. For example, for all of them, you should make sure you write a solid ‘About’ section and include an engaging cover photo. Once you’ve set up your account, you can start posting.

2. Quality Content is King

Good quality, original content is a must. Before you post, though, do a little research to determine the best time to publish your content; not only frequency, but also the day(s) of the week and time of day that’s best to publish. As you start to post, make sure you follow others in your industry as well as ask them to follow you, but keep in mind that, at the end of the day, it’s the amount of actual engagement that counts, not the number of followers.

3. It’s a Visual Industry

Photos and videos are also extremely important; especially in a highly visual industry like the jewelry industry. In fact, visual content is basically a requirement. Again, like your written content, your visual content should be high quality. If your visuals are good enough, it can be a game changer. Great renders are the perfect example. One of the main reasons that fine jewelry shoppers are reluctant to buy a piece of jewelry online, or even at brick-and-mortar stores that only have photos of the jewelry piece, is that there is too much guesswork involved in visualizing the jewelry piece. Renders help remove the guesswork, because they allow customers to visualize the 3D jewelry model with precision and from all angles.

4. Monitor and Engage

Actively monitor and respond to mentions, comments and shares that you receive on your posts. Engage with your customers and contacts as much as you can. This helps to build trust and loyalty and creates a relationship between your business and your customers.

5. Join Groups

Join groups (or create one) in your industry and become an active member by posting, commenting and sharing relevant content in the group. Groups can help you position yourself and find new customers.

6. Don’t Be Afraid to Experiment

Test, analyze and improve; don’t be shy – try out new ideas, share photos, post and engage with your audience. And always remember to analyze the results to find out what is most interesting to them.

7. Don’t Delay

Don’t wait – get started today.….. It’s fast and easy. To help you see how true this is, we’ve included a few professional royalty-free, photo-realistic renders. You can download them for free (they will NOT include our logo) and then try them out on your own social media channels. Feel free to send us your questions or comments, and don’t forget to let us know which photo your audience liked the best!