7 Effective Methods for Promoting Your Business This Valentine’s Day

Gemstone Heart Pendant

With Valentine’s Day just around the corner, it’s time to start thinking about how to make the most of this special holiday. Jewelry is one of the most popular Valentine’s Day gifts there is, so there’s a lot jewelers can do to help everyone show their love on February 14th. In fact, to help you get started, we compiled the short list of tips below:

1. Make use of social media. Use social media to share images of your jewelry and don’t be afraid to include humor or statistics, as these are the most shared type of content. Personal stories are also effective at attracting customers to your brand, but avoid the sales pitch. Try to maintain a regular posting schedule so that your posts are steady and consistent rather than overwhelming. Too few posts are not good either, as you can lose the interest of your followers.
2. Tell a story. Use your website to tell a story about your business. This will help you distinguish yourself from other stores. The stories can be about history, your company’s philosophy, beauty etc, but they should make your visitors feel like you are speaking directly to them. By creating an emotional connection, you increase motivation to buy. Your blog is also an excellent way to engage your customers on a personal level as well as presents a great opportunity to use relevant keywords (think about content that is search engine friendly, but also relevant to your target audience).
3. Email marketing. By maintaining and growing a list of previous and potential customers, you can reach out to new customers, and remind existing ones, about your products and special offers via their personal mailboxes. You might also consider segmenting campaigns according to gender or location.
4. Visuals matter. Create a special landing page to display your Valentine’s Day products or any special products you want to showcase. Make sure, however, that you use only the highest quality images, as jewelry is all about eye appeal. This holds true for images used in newsletters, on blogs, or anywhere on your website. Check out this tutorial on creating quality images for your website and other marketing assets.
5. Adequate inventory. Since you’re going through the effort to reach out and attract customers, make sure your inventory is adequate to meet the demand. The last thing you want is a bunch of orders and no way to fill them! We’re here to help you with that, so feel free to browse our beautiful in-stock 3D designs or request a custom CAD model.
6. Know your audience. Make sure you understand who your customers are; what their tastes are, their preferences, style choices, etc. By being able to relate to your customers on a more personal level, you will be better able to connect with them and establish trust and interest in your brand.
7. Take advantage of special opportunities. Consider special promotions such as creating a special guide for Valentine’s Day gift buying, or a guide to diamond cuts, or a guide on how to care for your jewelry. These are effective ways to engage the customer and promote interest in your brand. Asking customers to share their stories with you on your social media is another great way to accomplish this.

The truth is, we believe that these tips are good for any occasion and any time of year. Of course, if you have any tips or comments you would like to add, don’t hold back! We’d love to hear from you.