Why You Should Create a Jewelry Collection for your Store and How to Create One that’s Simply Stunning!

If you’re a jewelry store owner, you’ve probably had dreams about creating your own jewelry collection one day. You might even have had some ideas about what you would call this collection and what pieces of jewelry it would have. Maybe you’ve bought non-brand name pieces and gave them your name, but it’s not quite the same as having your own collection.

Your very own collection

Fortunately, with today’s technologies, the dream of creating your own jewelry collection can become a reality. However, if you’ve never created a collection before, you might find the endeavor challenging. That’s why we’re going to give you some creative tips to help you with the process. But first, let’s take a look at why creating your own collection can be such a great idea!

Here are 10 reasons why you should create your very own brand:

• Results are easy to measure.
• Feedback from your clients is immediate, which can help you fine-tune the collection.
• Your own brand can add value to your store.
• It can help increase your profits.
• You can expand the collection whenever and however you wish.
• It’s cost effective.
• Your own collection offers greater flexibility.
• It’s easy to adapt to the latest trends.
• You can create your own story around the collection.
• Personalizing it is easy; this adds extra value to your store and clients will appreciate it.

So, now that you’re convinced why you should create your own brand, it’s time to start thinking about the collection itself.

Brainstorm

A great way to start is by brainstorming. Ask everyone that works in your store what their idea of a great collection would be. If you are a small group, this might be a little easier than a large group, but the same rule applies to both situations: create an atmosphere where no idea is too silly, dull, simple or crazy.

Once you have a bunch of ideas for a collection, try to see how you can narrow the choices. There are a number of ways to do so, but a good and effective way is to actually see what you currently have in your store. Is there a category that’s missing? Another idea is to determine what sells really well. If it is engagement rings that you are selling really well, you might want to create your own engagement ring collection.

Be creative

Here are some more ideas for how to establish a collection that works for you:

Generic . Go for a generic collection. While this type of collection might not excite you initially it’s worth strong consideration because if sold successfully, it can be an easy collection to create and maintain. When you think the collection is working well, you can always add some additional lines in harmony with the first collection such as a youth collection, a classic collection and a fashion collection.

Romance. You can also go for romance. Many find this idea appealing. It’s easy to create a good marketing strategy around a romance collection and easy to engage people into talking about it and exploring it. Bridal topics, in particular, are always trendy on social media and if used in a clever way, you can create a lot of buzz without a lot of money. A romance collection can include anything from friendship rings, promise rings and engagement rings to wedding rings, anniversary rings and eternity rings.

Infinity Ring

Age. An age-related collection is another great option. For example, you might opt for a youth collection. Adding a little bit of fashion sense and keeping it in silver, will help create a cool, but not too expensive collection. It’s important, however to have a good sense of what young people want and to really be able to sell this too. Get your marketing right and believe in it. As there are a lot of hip brands out there, you need to think very well about price and appearance to compete with established fashion brands.

Shooting Star Diamond Pendant

Baguette Diamond Stacking Ring

Lifestyle. There are two other age groups to think about: the 30-55 years old group and the aged 55 and over group, otherwise known as the Golden Years age group. In many countries, the over-55 group is composed of people who have a little more to spend and, what’s even better, have the time and the willingness to spend it. This age group is so interesting! And probably a great challenge for you to think about. This group will go for quality and perhaps for pieces that can become heirloom pieces. In the Western part of the world specifically, it is a group of people with enough fashion sense to want contemporary designs, yet with the quality they can afford. In terms of marketing your collection to this group, the possibilities are plentiful. You just need to figure out how to reach them.

Gold and Diamond Earrings

Emerald Vintage Ring

If you think you’re ready to create your collection, we suggest you start small such as with the following pieces:

• 5-10 rings
• 2 pairs of earrings
• 2-3 bracelets
• 3 pendants/necklaces

That’s enough for you to create a nice looking group in your display and to give the impression of a complete collection. Even if it’s small, it’s a great start!

Have fun!

There is huge satisfaction to be gained from creating and selling your own brand and Jewelrythis makes it easy to do. You can browse and search over 6000 designs, find the pieces you like, share them with others and create your own branded collection. So why wait? Get started today!

Oh, and if you have a moment, please tell us what you thought of this article. We’d love to know!