Bring Your Custom Jewelry Dream to Life!

We are located in San Diego, CA
Start your project
Man wearing silver shield geometric logo pendant
Happy same sex women couple engagement wedding rings LBGT proposal

How it works

Dream it Draw it See it Wear it
Dream it

Dream it

Tell us about your dream jewelry piece including your budget and deadline.
Draw it

Draw it

Our elite team will help you to choose the perfect gem and turn your dream into a breathtaking design.
See it

See it

Approve the beautiful render of your piece. Want a change? No worries, we’re on it!
Wear it

Wear it

Now you get to wear your dream. Your jewelry piece is made in precious metals with the highest-quality gemstones, piece by piece, especially for you and no one else!

Why
JewelryThis?

CUSTOM JEWELRY IN SAN DIEGO, CALIFORNIA, SINCE 2014

We have custom-designed literally thousands of jewelry pieces - from stunning engagement rings to heartfelt pendants and everything in-between. See our stellar reviews and trust us to bring to life your jewelry dream.

PROFESSIONAL

Education, Knowledge and expertise: All our jewelers have years of custom jewelry knowledge and background.

WE CARE DEEPLY ABOUT OUR CUSTOMERS 

Our design specialists are trained and knowledgeable, ready to guide you through every decision. You can trust us to get the details right.

WEARABLE ART, RESPONSIBLY SOURCED

We conduct our business in a legal, ethical and accountable manner. We do all we can to make sure that all of our suppliers and service providers share our high ethical standards. 

Check what our clients say about us

JewelryThis IconJewelryThis

861 Sixth Avenue Ste 717, San Diego

5.0 307 reviews

  • Avatar Bravo Trustees ★★★★★ 3 years ago
    I had a challenge in trying to replace a 10-year old pendant purchased for my son while on vacation in Germany. He really liked it, so much so that even after the silver finish had long ago rubbed off and another piece of it had broken … More off, he continued to wear it. After scouring the internet in search of a replacement for the last year plus, I found the good people at Jewelry This. Working with Carrie, I provided an old photo of my son wearing the pendant when it was new. Using the photo, Carrie was able to produce an exact match for the original, but a much greater quality pendant in solid sterling silver. My son was extremely happy (my wife and I surprised him with it). Carrie worked very closely with me to ensure every detail was accounted for and she got it just right. I'm so glad I chose to go with Jewelry This!!
    - Mark
  • Avatar Lacey G ★★★★★ 3 years ago
    I would definitely recommend this business. They were very patient with me and answered any questions I had. I had never done anything like this but will be returning for future purchases. Trust me you won't regret it!
  • Avatar Megan Rafferty ★★★★★ 4 years ago
    Jewelry This was absolutely amazing to work with! I worked with Carrie, who was an outstanding sales representative. I had a super tight timeline to try and recreate my husband’s lost wedding band and the Jewelry This team accommodated … More my needs and exceeded expectations! They were able to create and exact replica of my husbands ring with only 4 photos and a drawing from me. Thank you for everything Jewelry This!

Get inspired

Cat said YES

This beautiful brilliant cut 1.50ct white diamond is a solitaire set with a special tribute to the wearer, little cat ears. As her future husband calls her.

It's in the Name

This script style font pendant is elegant and eye-catching with the shining diamonds on the first letter. A tribute to a special person or your own name. 
Rose Hoop Earrings

Rose Gold Roses

Roses are the perfect symbol of love and these rose gold hoop earrings symbolize just that. An elegant statement with a floral softness.
Recreated Ring

Stylish Signet

This modern signet ring style was recreated for our client from the only photo she had. Warm yellow gold, classic shape and set with round diamonds.
Vintage Engagement Ring

Modern Memory

This striking emerald cut diamond with radiant tapered baguettes in a half halo is truly one-of-a-kind. The perfect balance of vintage and modern. 

DIG it

Bold, bling and we just DIG it! This eye-catching and dazzling pendant is made from hundreds of glistening cubic zirconia.