While often thought of as the same thing, cut and shape are two different diamond characteristics.
Cut is about a diamond’s anatomy: the symmetry, facets, proportions, and polish, and is what gives the diamond its brilliance and fire.
Shape has to do with the diamond’s overall form or outline (round, heart, oval, etc).
When you combine shape and cut as well as the setting for the stone, there are so many ways to customize your jewelry to make it truly unique to you. In fact, diamonds become more intriguing once you learn about the significant aspects of the diamond cut and the unique stories behind the different shapes, and we are sure you will never buy a diamond the same way again!

Diamond Cut & Shapes