Inspired by you 

Celebrate your story with stunning, custom jewelry. Your unique journey is beautifully captured in a piece of art, handcrafted by us.
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Happy same sex women couple engagement wedding rings LBGT proposal

How it works

Imagine it Design it Preview it Cherish it
Imagine it

Imagine it

Begin with your (love) story. Every cherished memory, every dream, every milestone has a place in your unique jewelry piece. Share with us your vision, your budget, and your timeline.
Design it

Design it

Our skilled team is here to guide you in the journey of creation. Selecting the perfect gemstone, we'll translate your story into an enchanting design, a tangible representation of your personal journey.
Preview it

Preview it

Approve the stunning render of your bespoke piece. Need adjustments? No worries, we’re on it!
Cherish it

Cherish it

Now, it's time to adorn yourself with your dream turned reality. Your jewelry piece, crafted with precious metals and high-quality gemstones, is unique, made just for you.

Why
JewelryThis?

CUSTOM JEWELRY IS  IN OUR DNA

We’re not just an online retail store, we’re a design and manufacture boutique.

PROFESSIONAL

Education, Knowledge and expertise. Our jewelers have extensive backgrounds in custom jewelry cultivated over years of hands-on experience.

WE CARE ABOUT OUR CUSTOMERS 

Our design specialists are trained and knowledgeable, ready to guide you through every decision. You can trust us to get the details right.

WEARABLE ART, RESPONSIBLY SOURCED

We conduct our business in an ethical and accountable manner. We do all we can to make sure that all of our suppliers and service providers share our high ethical standards. 

Every custom piece
has as story

She said yes!

Everlasting Spring: Nature-inspired Engagement Ring

With a mutual love for their home ecologies, Christopher approached us to create a nature-inspired engagement ring that embodied the spirit of spring. He envisioned American Beech-shaped leaves, representing truth and wisdom, complemented by a Magnolia flower symbolizing a love for nature and an everlasting connection. Creating an engagement ring…
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Michael Wearing His New Enamel Ring

Can You Turn Robots Into Rings? Where Passion Meets Craftsmanship

Michael, a real-life droid builder, has dedicated countless hours to creating full-sized, fully functional robots—machines that truly come to life. But when he reached out to us, he sought something more than just another mechanical creation. He wanted a piece of jewelry that would capture the essence of his passion—something…
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Surveyor using a Tripod Laser leveler - Photo by Mila K

Tools with Meaning: Turning Everyday Objects into Personal Jewelry

Some pieces of jewelry are more than accessories—they’re stories you can hold in your hand. We recently had the honor of creating such a piece for Oksana, a mother who wanted to celebrate a proud moment in her daughter’s life in a way that would last forever. Marking a Personal…
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Leia’s beautiful mother with her beautiful ring

From Memories to Masterpiece: A Daughter Recreates Her Mother’s Wedding Ring

A Mother’s Treasured Ring, Lost and Longed For In 1974, Leia’s parents were married, and like many couples, they exchanged rings that would symbolize their love and commitment. But Leia’s mom’s ring was different. It wasn’t the typical solitaire that was popular at the time. Hers was unique—a one-of-a-kind piece…
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Finished ring

Preserving the Past: Crafting a New Wedding Ring with My Original Stone

Jewelry is more than just an accessory; it’s a reflection of our most treasured moments and milestones. For Tabitha, her wedding ring was no exception. But after four years of marriage, she felt her original ring could get a fresh breath of life. She reached out to us with a…
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Male lion and lioness

Wear Your Cause: A Wildlife Conservationist Custom Ring

When Jessica set out to create a wedding ring for her fiancé Pete, she knew it had to reflect his deep passion for wildlife conservation. Pete’s dedication to protecting Africa’s iconic species—lions, African wild dogs, hyenas, giraffes, and elephants—deserves more than words. Over the past year, Pete has established a…
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Melissa proudly wearing her new 20th Anniversary Ring

Learn What Makes the Moi et Toi Ring Style the Perfect Anniversary Gift

Celebrating a Love Story Twenty years of marriage is a milestone that deserves to be celebrated, and Melissa knew this all too well. When she reached out to us, her heart was set on commemorating this special occasion with a custom ring that would symbolize her enduring love. The unique…
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The happy couple

A Catch of a Lifetime: Fish-Inspired Engagement Ring

A Love Born by the River David met his fiancé through their shared passion for fishing. Their love story began along the banks of a picturesque river, where they spent their first date casting lines for steelhead. It was here that they exchanged their first “I love you’s,” solidifying a…
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Matthews Magical Proposal Moment

If Cinderella had an Engagement Ring, This is What it Would Look Like

Some love stories seem destined for fairy tales. Matthew’s journey to find the perfect engagement ring for his fiancée was no different—it was nothing short of magical. Like many soon-to-be proposers, Matthew started by taking his girlfriend engagement ring shopping to get a sense of her taste. While she immediately…
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The original locket with new modern bracelet

From Childhood to Forever: Recreating Sibling Lockets

Jewelry is a tangible object that holds many memories, often ignited with just a glance. We understand that sometimes these sentimental pieces do not withstand the test of time, and we pride ourselves on having an incredibly skilled team capable of recreating these deeply meaningful items and returning them to…
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Get inspired

A Blooming Yes

This rose gold engagement ring is a mesmerizing ode to nature.  Inspired by the graceful curves of branches set with bi-color marquise-shaped sapphire. 

Modern Beauty

This striking structured three stone diamond engagement ring has a center emerald cut flanked by trapazoids to creating a timeless modern look

Violin Stud Earrings

Brimming with musical charm, these white gold stud earrings are a delightful ode to the violin. Miniature masterpieces detailed with turning knobs and strings. 

Lost & Recreated

This halo checkerboard tourmaline ring was recreated for our client from the only photo she had. This sentimental piece is back where it belongs.

Bold Love

 This striking engagement ring features a beautiful rectangular teal green tourmaline set in white gold and accentuated with a bold black rhodium plating. 

Dancing Shoe Charm

A special gift from a mother inspired by her daughter’s years of ballroom dancing achievements. This minature 14k gold shoes is 19mm in size. 

Pet Pendant

A custom pendant designed to honor sweet pup, Lola. Its dimensional face is intricately crafted and captures the beauty of her green and blue eyes. 

Natural Elegance

14k white gold moissanite set  dangle earrings sway delicately with every movement. At the top a square green moissanite, to matching the groom’s suit.

Giraffe Love

A custom engagement ring detail at its finest is this hidden surprise within the gallery. Rose gold giraffes placed to look like they hold up the center stone.

3D Skeleton Pendant

This custom skeleton pendant is crafted from silver with black antique detailing, which enhances the overall gothic aesthetic of this unique design. 

Barber Logo

This pendant is a unique take  of a barber shop logo. The design features two back-to-back Bs divided by a traditional enamel set  barber’s pole. 

Wide Floral Ring

The unique design of the ring’s body is created by intertwining leaf-like shapes that curve gracefully around the pearls with diamonds for sparkle.

Enamel Earrings

These geometric enamel dangle earrings in an elongated diamond shape comprised of six individual panels that create a three-dimensional effect.

My Moss Agate

14k rose gold ring captures the beauty of nature and the promise of love. At its heart lies a captivating round moss agate surrounded by leaf like details.

Birthstone Bracelet

A wedding gift, a harmonious blend of color and elegance. This custom bracelet is crafted in 14k yellow gold. Set with oval opal and citrine birthstones.

Check what our clients say about us

JewelryThis IconJewelryThis

861 Sixth Avenue Ste 717, San Diego

5.0 297 reviews

  • Avatar Chris Quint ★★★★★ a year ago
    I had an idea and they helped bring it to life. They helped make a wonderful engagement ring and of course she said yes
  • Avatar Jacob Wagoner ★★★★★ a year ago
    Amazing company! Incredibly talented and patient staff, who were able to expertly deliver the piece I wanted. I can not recommend them more if you are looking for a custom piece of jewelry.
  • Avatar Jacob Barnes ★★★★★ a year ago
    I'm going to share something IMPORTANT about my experience with this company. If you're hesitating about buying from them, please read on:
    I chose to commission this company with the crafting of my wedding band. I was balling
    … More on a budget at the time, but I wanted something specific that no one else was offering. After I consulted with them, I paid the down payment. Over the next couple of weeks I received pictures and updates about how the cast was going: It looked amazing. They sent me pictures of the Alexandrite gem I requested in the center and it was exactly the cut I wanted. When I received it i was excited...until I opened the box and saw something not quite as amazing as I was looking for (The gem was held down by 2 shoddy soldering points, the gem was misaligned, and the bevels of the middle were deformed, See Pic 2). This left me heartbroken and disappointed. BUT, after not finding a "refund" section on their site, I decided to contact the rep. I was working with and pleaded my case. I showed them how the final product was unprofessional and not what they promised in the AutoCAD pictures/moldings. AND THEY REBUILT THE ENTIRE RING FOR ME FREE OF CHARGE! They didn't push back and defend their terrible work. They made it up to me in FULL! The next month I received my ring back in all of it's glory, crafted exquisitely and exactly how I envisioned it looking in real life!! I have incredible faith that this company will do whatever is necessary to make your dreams come true with whatever piece of jewelry you order from them.
  • Avatar Stacey Moriarty ★★★★★ a year ago
    I was nervous at first to order custom jewelry online, but Tricia made the process so easy and walked me through the entire journey! I ordered a custom chain with a pendant for my husband. I was involved in the entire process from start … More to finish, and many images and details were provided to help guide me along the way. I can't say enough good things about the service Tricia provided as well as the quality and beauty of the final product. I absolutely will be using them for custom jewelry needs in the future and recommend you do too!
  • Avatar Evan Whitmire ★★★★★ 10 months ago
    My experience with Jewelry This was amazing! I worked directly with Carrie, who walked me through each step in the process and was very responsive. They were able to create exactly what I was looking for and really timely considering it … More was completely from scratch. 11/10 experience through and through.
  • Avatar Reverend Mother ★★★★★ 2 years ago
    Carrie provided an exceptional experience. I had a pair of cufflinks recreated as a gift and they turned out better than the original which were made of some material that could not be fixed by soldering. They made a 3D model from photographs … More and captured every single detail perfectly. In addition, they were able to make them mirror images of each other which added a special touch. The receipient of these cufflinks was blown away. Thank you Carrie and team.
  • Avatar Bailey Wallace ★★★★★ 11 months ago
    My journey with jewelry this, specifically Carrie, began when I misplaced my engagement ring. She was so comforting, helpful, and confident that she could help me recreate my ring. Whenever I found my engagement ring, I decided to create … More my wedding band! We trialed different stones, designs, and stone sizes and I had Carrie’s professional expertise and opinion helping me through each step! I could not be more pleased and am sad I have to wait until September for my wedding to wear my band. I am excited for the next piece of jewelry I will be able to create with Carrie and Jewelry This!
  • Avatar Jonathan Rios ★★★★★ 2 years ago
    Amazing service amazing work ! I’m so pleased with the pendant, it was a gift for my wife and she loves it . Tori from beginning to end was very helpful with the process .delivery was fast and secure too. Thank you so much and I will be … More ordering another custom piece.